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AMD tries to make Nvidia’s RTX 4080 launch look cold.

This time, Nvidia’s RTX 4080 next-gen GPUs were on the market before AMDs. It’s hard to tell if this happened by chance or was planned by both sides. Even so, the RTX 4080 is coming out on Wednesday, and AMD is now trying to convince gamers not to buy it. To do this, it has put out a lot of information about how its cards are better than Nvidia’s second-best GPU. Even though there aren’t any benchmarks to compare, AMD still wants to point out the many benefits of its GPUs.

Nvidia’s RTX 4080

It’s not clear if these features will matter to gamers or not. It’s interesting that AMD doesn’t name Nvidia very often. Team Red only compared its RDNA3 GPUs to its previous cards at the launch.

AMD sent a set of slides to the media, including Videcoardz, that explained its case. It has a simple position: its GPUs are smaller, use less power, and are cheaper, even though they have more memory. So, the whole process of upgrading is easier. You don’t need a new case or power supply, and there’s no chance that your GPU’s cable will melt. Now, that might not be a good thing for some gamers. They want a big, powerful GPU that works like a nuclear reactor and are willing to pay for it. AMD isn’t going after those gamers, which is clear.

Still, if you look at the specs, it does beat Nvidia’s GPUs. Both AMD’s RX 7900 GPUs have more memory and wider memory buses than the RTX 4080. The Radeon XTX has 24 GB on a 384-bit bus, and the XT has 20 GB on a 320-bit bus. Nvidia has 16 GB on a 256-bit bus. AMD is also coming along with its Infinity Cache.

Nvidia’s RTX 4080

AMD also says that the DisplayPort 2.1 port on its GPUs makes them more ready for the future. This is like the older 1.4a interface that GPUs from Nvidia have. AMD does have a point here, as this is a next-generation feature that provides much higher bandwidth than its predecessor. A lot of gamers were surprised to learn that Nvidia’s best GPUs use an interface that has been around for a long time. Still, DP 1.4a supports 4K at 240 Hz with DSC, which should be more than enough for most gamers. It can run at 4K at 120 Hz without any compression, which is still a great setup.

DisplayPort 2.1 boosts that to 480 Hz, although few monitors can handle it. In three or four years, when it’s common, we’ll all be using RDNA4 and the RTX 5090.

The benchmark question remains. AMD didn’t compare its 4080 benchmarks to Nvidia’s. Both firms demonstrate their latest GPUs with games. Tomorrow’s Nvidia numbers will tell us which GPU is king.

Even if Nvidia’s GPU is stronger, it may not matter. Because they’re hard to get and expensive. Before scalpers! The RTX 4080 may cost double the Radeon 7900 XT. That’s a never-before-seen pricing disparity between GPUs. Some individuals are furious at Nvidia’s RTX 40-series card costs, which could drive them to switch to AMD. We’ll have to observe whether scalpers raise RDNA3’s price.

Nvidia’s RTX 4080

We have time to decide on GPUs. RDNA3 GPUs go on sale on December 13, although third-party benchmarks aren’t yet available. The RTX 4080 GPU reportedly won’t be available. Nvidia may curtail production after selling out. This suggests that the 4080’s price is aimed to encourage consumers to buy RTX 3080s and 3090s.

We all win when two companies compete. Next year’s RX 6700 XT and RTX 4070 Ti will be worse. When they hit the $250–$300 market, things will heat up.

We don’t think AMD’s marketing strategy will turn away Nvidia fans. Same with CPUs, even if many say they desire value. We can’t wait to see both GPUs’ benchmarks.

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