Apple, Earth Day

To mark the celebration of the Earth Day that takes place on Sunday, 22nd April, Apple has begun tweaking the logos of some of its retail stores with the green leaf accents, in a cease from the standard uniform white design.

For instance, the Apple Orchard Road store of Singapore already has been updated with the green logo, as the company gears up for its annual Earth Day celebrations at multiple retail locations around the world. In a typical fashion, the staffs at the Apple store are even encouraged to wear green shirts instead of their usual blue ones to promote the event. Apple may also be planning to hold a special Earth Day event at its Cupertino headquarters, as it has done in the past.

Often the company uses Earth Day as a medium of highlighting its environmental efforts and reaffirming its commitment to recycling, renewable energy, and the other initiatives. This year it is trying the event explicitly to its all-new “GiveBack trade-in program” that offers the customers credit and free recycling on the old Apple devices, as well as a donation to the Conservation International.

On Thursday, the company published its environmental report outlining all of the changes and improvements that were implemented throughout the year 2017 and early 2018 to lessen the overall environmental impact of the company. Also, Apple shared details on the initiatives, which support its goal of making its products using only the recycled or renewable materials, and introduced a new iPhone disassembly robot called Daisy, which is an improved version of Liam, its initial disassembly robot launched in the year 2016. On the same day, the Apple Watch owners received a notification regarding an Earth Day activity challenge. If the previous years are anything to go by, the customers could expect more Earth Day-related goings-on from the company over the upcoming days.


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