The foremost reason behind the idea of Fitbit’s four new wearables devices at a reasonable price is, to attract new customers, who do not wear sports watches of the Fitbit on their wrists. In these four new Fitbit wearable devices, one of them is a smartwatch and other three of them are activity trackers, one of which is developed for kids to encourage them to start gathering health habits in a very early stage.
And the news came at the same time when Fitbit is planning to launch a “huge redesign” of its mobile app that will operate with its smartwatches and other wearable devices, the new design is planned to develop a user-friendly interface, that will help users to know about their health and fitness statistics. Because of this reason, users will also be able to connect better with the global health and fitness social community by Fitbit. This all process is done with the aim to enjoy the advantages of Fitbit Focus, as it has also provided, a new section at the top of the app’s interface that will offer you the potential to obtain an accurate and deep understanding like messages and tips.
The four new wearable devices are the Fitbit Versa Lite Edition, the Fitbit Inspire HR, Fitbit Inspire and Fitbit Ace 2. One of the big reason behind the company confidence to continue launching new wearable devices is that the market has been rapidly growing in this field and as per the Fitbit citing data from IDC research is clearly indicating that the global shipment of wearable devices is predicted to reach up to 189 million units by 2022. That is more than 125 million compared to last year.
On this Wednesday, the Fitbit has said that they have full faith that growth represents “a large opportunity” to attract new customers into this market by providing wearable devices such as smartwatches and trackers at a reasonable price.